Google Search Results Suck?

Google Search Results SuckThere’s been a lot of buzz around the SEO community these days saying that Google search results are sucking, spammers are ruining the quality of search and Google has gone completely insane with not letting us permanently opt out of Suggest, Instant and Personalization. Another recent inconvenience is with Google Places where users are now forced to opt-in to Hotpot in order to leave a local business review. I’ve gotten complaints from the last 2 out of 3 customers who tried to leave a review on Places for one of my businesses (that’s 66% or almost 7 out of 10 users that had a bad experience).

If you’re starting to get a little frustrated with Google, you’re not alone. Bing saw it’s core search volume rise 29% in 2010 compared to 2009 while Google’s search volume increased by less than half that gaining a solid 13%. Is this a signal that Google search results suck?

Latent Semantic Indexing

I was helping a friend of mine with some research and ended up doing a search on Google for this and this. Look at the top URL’s closely, they’re not the official government websites.

It’s easy to criticize Google and that’s not what I’m trying to do here, it’s more for venting than anything malicious. I’ll be the first to admit Google is an amazing company and has probably contributed to the world in the last 15 years what the industrial revolution did to the 18th and 19th century. Google practically created a new economy so give them a break.

Bottom line Google is rolling out some significant changes to their search results and just like with SEO there is a learning process involved for them to make it better. In the meantime, it still leaves SEOs with a lot of obstacles in Google Search Results most notably in tracking search engine rankings.

Check out my list of the top 5 SEO Tools that I’ve tested and use on a daily basis. You’ll find out which tools are accurate and which ones are not and why.

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